Pinterest Analytics Tools: Native, Paid and API Options

November 8, 2026

Pinterest analytics splits into two jobs. One is measuring your own pins: impressions, saves and clicks. The other is watching everyone else: what competitors pin and what the category saves. Most tools only do the first. This guide covers both, with prices and limits from each vendor.

Start with the free native tools

Pinterest Analytics. Pinterest's help center says you need a business account to see it. It reports impressions, saves, outbound clicks and engagements. You can pick a custom range over the past year and a half, include real-time estimates for the last 48 hours, and export filtered data as CSV. For many small accounts this is enough.

Pinterest Trends. The Trends tool shows top search, save and shopping trends by region, and when interest in a keyword starts to rise, for up to the last two years. Some features are only in certain regions. Use it to time seasonal content.

Paid tools

Tool	Focus	Price from the vendor's page
Tailwind	Pinterest scheduling, Pinterest SEO and engagement	Pin Scheduling and Creation $17.99 a month billed annually or $29.99 monthly; SEO and Engagement plans $11.99 annually or $14.99 monthly each; free start, no card
Sprout Social	Multi-network publishing and reporting, Pinterest included	From $79 per seat a month billed annually, $99 monthly; 30-day trial

Tailwind is Pinterest-first and cheap for one brand. Sprout Social makes sense when Pinterest is one channel among many and you need team workflows. Neither is built to show competitors' pin-level saves.

The API route

The official v5 API exposes the same own-account numbers to code: account analytics, top pins and top video pins (top 50 each) and per-pin analytics. Account analytics can only start 90 days back, per Pinterest's OpenAPI spec, so schedule a monthly export if you want a long history. Trial access allows 1,000 requests a day; standard access is much higher, per the rate limit page.

Metrics and formulas that matter

Metric	Formula	Where to get it
Save rate	saves ÷ impressions	Own pins: Pinterest Analytics or v5
Outbound click rate	outbound clicks ÷ impressions	Own pins: Pinterest Analytics or v5
Saves per day	saves ÷ days since created	Any public pin: a data API
Board strength	median saves per day of a board's latest pins	Any public board: a data API
Link share	pins linking to a domain ÷ all top pins for a keyword	Search results: a data API

Two habits make these numbers useful. Compare pins of the same format, because video and static pins behave differently. And compare at the same age: a pin's first 30 days look nothing like its second year.

Competitor analytics with public data

Impressions and clicks are private. Saves, created dates, boards and outbound links are public on each pin. That is enough for a solid competitor report:

List each competitor's boards and pull their latest pins.
Compute saves per day per pin and the median per board.
Tag each pin by topic and format.
Compare medians by topic across competitors. Topics where they win and you do not post are your gaps.
Repeat monthly and chart the medians.

Which tool for which team

Solo creator or small shop: Pinterest Analytics plus Trends, both free.
Pinterest-heavy brand: Tailwind for scheduling and SEO.
Agency or multi-network team: Sprout Social, with v5 exports for custom reports.
Competitor and category research: a data API feeding your own sheet or BI tool.

Doing it with ScrapeIO

The competitor report above runs on the user boards API, the board API and the pin API, with Pinterest search for link share. Pull it into a sheet, or ask Claude or Cursor to build the report through the ScrapeIO MCP server. See the Pinterest endpoints.

Sources

Checked on 8 November 2026 from each vendor's own pages. Prices and limits change; follow the links before you decide.

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