Use cases
Playbooks for the jobs teams do with public social data: the endpoints, the math and the code.
Social listening with an API: a working pipelineBuild a social listening pipeline on an API: queries per platform, dedupe, comments, share of voice and sentiment, with real credit math and Python code.Creator vetting with an API: a pre-contract checklistVet creators before you sign: engagement consistency, comment quality, audience, prior sponsors and content checks, with the API calls and the cost per creator.Influencer campaign reporting with an API: track every postReport on influencer campaigns from public data: snapshot each post on a schedule, compute CPV, CPE and pacing, and check talking points. Credit math included.Competitor tracking with an API: a daily cross-platform feedTrack competitors daily on TikTok, Instagram and YouTube: followers, new posts, outliers and ads. Calls, formulas, Python and the monthly cost for 50 brands.Ad creative research with an API: mine the ad librariesBuild an ad creative swipe file from the Meta, Google, LinkedIn and TikTok ad libraries: hooks, angles, longevity and format mix, at 760 credits a week.UGC discovery with an API: find posts about your brandFind user-generated content about your brand on TikTok, Instagram and YouTube: hashtags, keywords, sounds and transcripts, scored and ready to request rights.Trend detection with an API: catch rising sounds and topicsDetect rising sounds, hashtags and topics early: snapshot trending feeds and usage counts, compute growth ratios and z-scores, for about $13.87 a month.Brand safety checks with an API: screen creators and contentScreen creators' past posts, transcripts and comments for brand safety risks: a risk taxonomy, a recency-weighted score, the API calls and a cost per creator.Lead enrichment with social data: an API workflowEnrich creator and B2B leads with public social data: followers, activity, linked accounts, link-in-bio pages and contact emails, run in cheap-first tiers.Academic research with social media data: an API methodCollect social media data for academic research: official researcher programs, sampling, fixed-age snapshots, logging, ethics and a study-sized budget.AI research agents with social data: give agents real numbersGive an AI research agent live social data through MCP: the tools it needs per platform, a 68-credit research brief, budget guards, citation rules and pitfalls.Content repurposing with transcripts: one video, ten postsTurn long videos into Shorts, reels, threads and posts with transcripts: a clip-finding method, a timestamp script, per-platform endpoints and the real cost.Music marketing with social data: find the sounds that moveA release-campaign playbook for labels and managers: track a sound on TikTok and Instagram, vet creators, compare streaming pages, with formulas and costs.TikTok Shop product research: find winners before they peakA weekly TikTok Shop product research routine: search a niche, vet products, reviews and creators, score momentum and saturation, at about $1.58 a month.Local events discovery: build a city calendar from social dataBuild a curated local events calendar from public listings: Facebook events, venue pages, Instagram, TikTok and Reddit buzz, with dedupe, ranking and costs.Marketplace price monitoring: build a used-price index by modelTrack used prices on Facebook Marketplace by model and city: title parsing, outlier trimming, a weekly median index, depreciation math, code and real costs.Crisis monitoring with social data: catch the spike in hour oneA crisis monitoring playbook for comms teams: hourly searches on X, TikTok, Reddit and Threads, a z-score spike alert, a severity matrix and a $22 budget.Employer brand monitoring: what candidates see about you onlineMonitor your employer brand on LinkedIn, Reddit, TikTok, YouTube and X: candidate queries, a topic frame, share of voice against peers, for under $1 a month.Community research on Reddit and Telegram: map a niche in a weekMap the online communities in a niche: find subreddits and Telegram channels, size them, score their health, extract pain points, with formulas and code.Creator CRM enrichment: keep every creator record currentKeep a creator CRM accurate: fields to store, refresh tiers, cross-platform matching, median-view and engagement formulas, code and costs for 2,000 creators.